Weingut Apel: Wine tradition, now online
Weingut Apel in Nittel on the Upper Moselle stands for excellent wines from shell limestone soils and a long family tradition. For the winery, kohrmedia completely redesigned and rebuilt the online shop: modern, user-friendly and clearly focused on sales.
- Client
- Weingut Apel
- Location
- Nittel, DE
- Year
- 2025
- Service
- Online shop, marketing
- Website
- apel-weingut.de ↗
Weingut Apel
The result
+27%
online shop revenue compared with the previous year
A new online shop, clear ordering paths and marketing that takes the wines straight to customers.
From the wine cellar to the shopping basket.
Together with Weingut Apel, we developed a digital sales platform that presents winemaking in a modern way and offers customers a smooth shopping experience.
- Simple shop structure
- Clear product categories, intuitive navigation and fast ordering.
- Focus on conversion
- Optimised basket and checkout processes for higher sales.
- The winery’s story
- The story of the estate, its terroir and its grape varieties are woven in to create closeness and trust.
- Bringing wine to life
- With storytelling, SEO and newsletter marketing, we bring Apel’s wines straight to customers.
“With the new online shop from Kohrmedia, we can not only present our wines but actively sell them. The clear structure, modern design and simple ordering process win over our customers, and us.”
From vine to glass, now online too
The new online shop brings Weingut Apel to life digitally, from the first click to the order. With a clear structure, emotive imagery and optimised technology, it makes buying wine online simple and attractive. It builds a bridge between traditional winemaking and modern marketing.
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